Funnel & Website Page Design Mastery
Design that converts. Pages that impress.
A great website isn’t just about content—it’s about design that builds trust, directs attention, and keeps visitors engaged. In this training, you’ll learn the design features available in our platform and how to use them to craft stunning landing pages that actually work.
In this lesson, you’ll learn how to:
Structure your page using margins, rows, and borders
Choose and apply typography that’s easy to read
Customise visibility for mobile responsiveness
Use background images and icons creatively
Apply custom fields for personalisation
Reuse branded elements using Global Sections
Pro tip: Start with a branded page and reuse global sections to keep your whole site consistent and quick to update!
Need help bringing your page to life? Our team is here if you need support!
Transcript
Welcome to this insightful lesson on the art and science of designing impactful funnel and website pages. In the digital age, your online presence is your virtual storefront, and the design of your pages can make or break your success.
In this lesson, we will explore the critical role that well-designed pages play in engaging your audience, driving conversions, and leaving a lasting impression.
Whether you’re a business owner, marketer, or aspiring web designer, understanding the principles of effective page design is essential. Why is this important?
An eye-catching landing page grabs your visitor’s attention immediately. It communicates that you’ve invested time and effort into your online presence, instilling trust and credibility right from the start.
In contrast, a poorly designed page may make visitors question your professionalism and credibility. A well-designed landing page guides visitors’ eyes to the most critical elements, such as your call to action button.
When your page is aesthetically pleasing and easy to navigate, visitors are more likely to engage with your content and take the desired action, whether it’s signing up for a newsletter or making a purchase.
Eye-catching design goes hand in hand with a better user experience. Clean layouts, readable fonts, and intuitive navigation create a smoother journey for your visitors.
Poorly designed pages, on the other hand, can confuse users, leading to frustration and high bounce rates. A professional design signals trustworthiness.
Visitors are more likely to trust a website that looks well-maintained and reliable. A poorly designed page can have the opposite effect, eroding trust and causing visitors to doubt the legitimacy of your offerings.
Search engines like Google consider your user experience and design quality when ranking websites. Well-designed pages that keep visitors engaged and satisfied are more likely to rank higher in search results, leading to increased organic traffic.
So let’s explore some essential tips and practices we suggest to help you craft a beautiful and engaging landing page.
Margins
Margins are your best friends when it comes to design. They help create visual breathing room and structure your content. We also use negative margins to overlap elements creatively, providing a unique layout.
Borders
Borders are fantastic for adding a touch of style and distinction. We often use them to create coloured edges around sections, rows, columns, and buttons. Borders can also have rounded edges for a softer look.
Stick to Top or Bottom
Make important sections stick to the top or bottom of your page as visitors scroll. It’s a neat way to highlight critical information and calls to action—especially useful for banners.
Typography
Choosing the right typography is crucial for readability and aesthetics. In our platform, you can easily set the typography for your entire page, including access to Google Fonts. Consistency in font choices enhances the overall look and feel of your page.
Row Width
Adjusting the width of your rows gives you control over the layout. You can make your rows wider for a more expansive look by toggling the “allow rows to take entire width” setting and adjusting the row’s width to your liking.
Background Images
Background images add depth and personality. Use the image options drop-down to position them precisely, and play with colours and opacity for creative effects.
Visibility
Control the visibility of sections, rows, columns, and elements on different devices. This ensures your site looks great on both desktop and mobile.
Custom CSS
For advanced customisation, use CSS to fine-tune your page’s appearance. You can even use CSS selectors for precise adjustments.
Icons
Icons are versatile and add flair to text boxes, buttons, and other components. Easily customise their colours and sizes to match your brand.
Custom Fields and Values
Use custom fields and values from your contact records to create dynamic, personalised pages. This enhances user experience and helps boost conversions.
Global Sections & Branded Pages
Our best-kept secret: use branded pages and global sections to streamline and unify your entire website. Start with a branded page to set your visual identity—colours, fonts, headers, footers—then save key parts as global sections to reuse anywhere. This keeps your site consistent and cuts down on design time.
By following these tips and utilising the design features in our platform, you can create landing pages that not only look beautiful, but also drive results.
Effective design captures your audience’s attention and encourages them to take action. So go ahead and apply these practices to design stunning landing pages that make a lasting impression on your visitors.
That’s it! Make sure to follow any lesson instructions below and mark this as complete to keep moving forward.