Email marketing is a powerful tool to captivate audiences and promote your products. When a recipient opens your message and takes a specific action, like purchasing a product, the system will consider the sale a result of the campaign.
Your conversion metrics keep track of these linked sales providing a clear picture of the campaign's effectiveness. This allows you to optimize your marketing strategies and make informed decisions. And, with the tailored analysis period, helps you better understand customer behavior.
Start by navigating to the Campaigns area of your Emails tab inside the Marketing section.
Click the three dots next to the campaign then select "Statistics" within your chosen campaign.
Select "Load more statistics" to expand the view.
In the conversion section, you'll find "Total Revenue Generated" and "Revenue per Receipt". This provides a snapshot of your campaign's financial impact.
To delve deeper, click the "Ordered" tab within the details section. Here, you can see the order details associated with your contacts. change sc
Navigate to the settings page to adjust this window. This customization allows you to define the period during which a campaign's influence on conversions is considered. change sc
The default attribution window is set to 5 days but in this section, it can be extended up to 60 days according to your needs. Or modify for which campaigns the system counts the attribution, whether all or only those that contain products.
Note: Our CRM uses the Last Touch Model for attribution so, the most recently opened campaign before an order is placed will be credited with the conversion.
This insight allows you to refine your messaging, timing, and audience targeting for future campaigns, ultimately boosting your return on investment for every email campaign. Imagine running a promotional email campaign for a new product launch, your Conversion Metrics will allow you to make changes on the run and maximize sales.
What if I don't see revenue data for my campaign?
Ensure the campaign is correctly linked to product sales and the attribution window aligns with your sales cycle.
Can I track revenue from multiple campaigns simultaneously?
Yes, the CRM allows for comprehensive tracking across campaigns. However, the Last Touch Model will attribute the conversion to the most recent campaign interaction.
