RSS, or Really Simple Syndication, is a powerful tool for business owners to deliver updates and blog content via email. Rather than inundating your user base with emails for every new blog post, RSS allows you to send periodic newsletters summarizing the content they might have missed. This guide will walk you through the process of creating and scheduling RSS email campaigns effectively.
RSS, an acronym for Really Simple Syndication, simplifies the process of receiving updates and curated content. In Email Marketing, an RSS email allows you to select a template, design content, and set delivery options using RSS scheduling for daily, weekly, and more.
Before diving into the process, ensure you have:
Created an email template for the campaign.
Verified the domain to send emails.
Head over to Marketing → Emails → Campaigns section of your CRM. Select the “+ New” tab at the top right corner from there.
Choose the template for your marketing email campaign. Preview options are available for template verification.
Enter the email builder to design your content and add the necessary elements. The Email Builder provides tools for crafting visually appealing campaigns.
After designing your email, click on "Send or Schedule."
Before sending the RSS email campaign, ensure the following:
RSS Feed URL: Add your RSS Feed URL.
Delivery Frequency: Choose from Daily, Weekly, or Monthly. Set your campaigns to automatically run on the last day of the month, adjusting for months with 31, 30, or 29 days.
Time: Set the time for the RSS email campaign. Your campaign can be scheduled and sent on the same day.
Maximum Number of Feeds: Set a limit to avoid overwhelming your subscribers.
Send on: Uncheck days when you don't want to send the RSS Email Campaign.
NOTE: The helper text updates to reflect the chosen execution days and disappears when no days are selected.
Add the email address from which you want to send the campaign.
Add the name for the recipients to see.
Add the email's Subject line, this is required for sending. You can use AI to generate it for you.
Add a short preview text to be displayed on the first look at the email.
Recipient (To): Select the contacts you want to send it to, if you are sending to a Smart List or Tag you can select to limit it to only the selected contacts or include any new ones that come into the system before the Send date/time.
UTM Tracking: The toggle switch allows you to enable or disable UTM tracking for your email campaign. When enabled, UTM parameters are automatically added to every link within the campaign.
Add Tag: Toggle on "Add Tags" in the RSS Schedule screen to apply tags automatically based on user actions, such as link clicks, enabling personalized targeting and efficient segmentation for your RSS email campaigns.
Once you're satisfied with the settings click Review and Schedule for the campaign to start sending out.
Verify campaign details, execution date, time, and time zone before scheduling.
Options to delete, reschedule, and pause the RSS Email Campaign are available.
Rescheduling is allowed up to one hour before the scheduled send time.
Q: Can I schedule RSS campaigns for the last day of the month?
A: Yes, you can schedule campaigns for the last day of the month, and the system will automatically adjust for months with 28, 30, or 31 days.
Q: What happens if I leave execution days unselected?
A: If no days are selected, the system will hide helper messages to ensure clarity.
Q: Can I schedule an RSS campaign for the same day?
A: Yes, same-day scheduling is supported, allowing for greater flexibility in managing campaigns.
Q: Are there fixes for weekday skipping in schedules?
A: Yes, disabled weekdays in daily schedules are correctly applied even when switching to weekly or monthly delivery.
