Implementing the "Buy Now" button on your e-commerce store offers a streamlined, user-friendly option for customers who want a quick and straightforward purchasing experience. By following the setup instructions and leveraging the customisation options, you can enhance your store’s functionality and potentially boost your sales.
Enhanced User Experience: The "Buy Now" button simplifies the purchasing process by allowing customers to bypass the cart. This direct approach reduces friction for users who are ready to complete their purchase, offering a more efficient shopping experience.
Increased Conversion Rates: By minimising the number of steps required to make a purchase, the "Buy Now" button can help reduce cart abandonment rates and increase overall conversion rates. Customers who are in a hurry or looking to buy just one item will find this feature particularly appealing.
Streamlined Checkout Process: For products that are frequently purchased individually, the "Buy Now" button ensures that customers can complete their purchase swiftly. This can be especially beneficial for items in high demand or limited stock.
Customisable Appearance: The ability to customise the button’s appearance allows you to align it with your store’s branding. Tailoring the button to match your site’s design can enhance its visibility and appeal.
To activate the "Buy Now" button on your product detail page, follow these steps:
Navigate to your store's product detail page and select the Product Detail element to access its settings.
The "Buy Now" button option is turned off by default. To enable it, simply toggle the switch as shown in the provided image.
Customise the Button: The default appearance of the "Buy Now" button includes a border with a transparent background. You have the flexibility to customise the following aspects:
Border Colour: Adjust the colour of the button’s border.
Text Colour: Change the colour of the text displayed on the button.
Button Colour: Modify the background colour of the button.
Button Texts: Customise the text for both the "Add to Cart" and "Buy Now" buttons.
Once activated, the "Buy Now" button will provide a direct path to the checkout page. Here’s how it works:
Direct Checkout: Clicking the "Buy Now" button will immediately redirect the user to the checkout page with the selected item set to a quantity of one. The item will also be added to the cart.
Abandoned Cart Notifications: If a customer abandons their cart, the abandoned cart notification will only include the product added via the "Buy Now" button.
Post-Purchase Behaviour: Any additional items present in the cart will remain unaffected by the purchase made through the "Buy Now" button.
By integrating the "Buy Now" button, you are not only improving your customers' shopping experience but also positioning your store for greater efficiency and success in the competitive e-commerce landscape.
