Tracking video engagement is essential for understanding how leads interact with your content and making data-driven decisions to improve your marketing strategy. By leveraging the tracking features in the Funnel Builder, you can monitor viewer behaviour, track progress, and create workflows that nurture leads based on their engagement levels.
This guide focuses on setting up and using the video tracking tools effectively within your CRM.
To track video engagement in your funnel, you’ll first need to adjust the video settings appropriately:
To ensure accurate tracking, disable the “Show Progress Bar” option in the video settings. This prevents viewers from skipping through the video and ensures genuine engagement data. You can also turn on “Redirect Unregistered Visitors” to track unregistered leads’ video progress. Specify a redirection page, such as a sign-up or opt-in form, to capture their information before allowing full video access.
Once your video is ready for tracking, connect it to your workflows. Choose "Video Tracking" as the trigger to monitor how leads interact with your video.
Use filters to specify the funnel containing the video you want to track and define the viewership percentage you're interested in monitoring.
Use the data to send personalised emails based on viewer behaviour, and add follow-up tasks or emails to support your marketing strategy.
The data collected from video tracking can significantly enhance your marketing strategy. Here are a few ways to utilise these insights:
Identify High-Interest Leads: Leads who watch your video to completion are likely more interested in your product or service. Prioritise these leads for immediate follow-up.
Optimize Video Content: Use engagement data to pinpoint where viewers drop off. Adjust your content to maintain attention and encourage higher completion rates.
Refine Targeted Campaigns: Segment your audience based on their video engagement levels and tailor campaigns to their interests.
Beyond nurturing leads, consider adding custom actions to your workflows:
Create tasks for sales representatives to contact high-interest leads.
Send special offers or promotions to viewers who complete the video.
Track multiple videos in the same workflow to compare engagement levels and optimise overall video strategy.
By effectively using the video tracking features in the Funnel Builder, you gain valuable insights into audience behaviour, optimise content, and nurture leads more strategically. With the right setup and workflow automation, video tracking becomes a powerful tool to enhance your marketing efforts and drive engagement within your funnel.
Q: Why isn’t the workflow triggering?
A: Ensure the leads being tracked are already added as contacts in the CRM. The system cannot track anonymous visitors unless they’ve submitted their information.
Q: Why isn’t the video progress tracking properly?
A: Double-check the video settings, particularly the “Disable Progress Bar” option and the URL. Also, ensure the video format is supported by your CRM.
Q: Why is video engagement data missing?
A: Confirm that tracking is enabled for the video in your funnel and that the workflow is active.
