A custom 404 error page is more than just a placeholder for missing content; it plays a vital role in maintaining your brand identity and enhancing user experience. By offering a branded, user-friendly page when visitors encounter a broken link or missing page, you can keep them engaged and guide them back to valuable content on your site.
Before setting up a custom 404 error page, it’s essential to understand its benefits:
Maintains Branding: Ensures your website's visual style remains consistent, even on error pages.
Improves User Experience: Provides users with helpful navigation options instead of a dead-end, reducing frustration.
Navigation Options: Offers links to popular or relevant content, encouraging visitors to stay on your site.
To maximise the effectiveness of your custom 404 error page, consider these best practices:
Keep Branding Consistent: Use logos, colour schemes, and fonts that align with the rest of your website.
Provide Helpful Links: Include links to your homepage, popular products, or recent articles to guide users back to relevant content.
Use Friendly Language: A light-hearted or apologetic tone can help ease any user frustration and enhance the experience.
Creating a custom 404 error page is a simple process. Follow these steps to ensure users encounter a helpful and branded page instead of a generic error message:
Start by accessing your CRM dashboard and navigating to the domain settings. This section allows you to connect your domain and configure various features, including your custom 404 error page.
If you haven’t connected your domain yet, do so first. Once connected, locate the option to set up your 404 error page under additional settings.
If your domain is already connected, go to the 'edit domain' section. Here, you can modify your domain settings, including the setup for your 404 error page.
Select the page you want to designate as your 404 error page. It’s advisable to have a unique 404 error page for each domain to maintain consistency and relevance.
A custom 404 error page is a strategic tool for maintaining brand integrity and ensuring a positive user experience, even when things go wrong. By setting up a well-designed 404 page, you can keep visitors engaged and guide them back to your valuable content, minimising the impact of broken links or missing pages.
Q: What if my custom 404 page doesn’t show up?
Double-check your domain settings and ensure you’ve selected the correct page. If issues persist, contact support for assistance.
Q: Can I use different 404 pages for different domains?
Yes, it’s possible and recommended to customise 404 pages for each domain to keep the experience relevant and engaging.
