A double opt-in system is a two-step process where a lead first opts into your communications and then confirms their opt-in through a subsequent action, typically by clicking a link in a confirmation email or text message. This system serves two main purposes:
Compliance with GDPR: It ensures that you are adhering to data protection regulations by obtaining explicit consent from your leads.
Verification of Information: It helps in verifying the accuracy of the contact information provided by the lead, such as their email address.
Prerequisites: Before proceeding, ensure you have the following in place: a form designed to collect the necessary information for the initial opt-in, a funnel or website to which the form can be integrated, and a trigger link for users to confirm their opt-in.
Begin by adding your form to your funnel or website page, then create a workflow that activates when the form is submitted to trigger the initial opt-in process.
Use workflow actions to request confirmation of the opt-in, which may involve sending a follow-up email or text message asking the lead to confirm their preferences.
Within the initial communication (be it an email or text), include a specific link that the lead must click to confirm their opt-in. This is known as a trigger link.
Be sure to publish and save the workflow after adding your desired steps to ensure it is properly activated and ready to execute.
Set up an additional workflow to initiate when the lead clicks the confirmation trigger link. This action can trigger the next steps in your marketing or engagement strategy, such as enrolling the lead in nurture campaigns, applying tags for segmentation, advancing them through the sales pipeline, or activating other workflows.
Implementing a double opt-in system not only ensures compliance with data protection regulations but also verifies the accuracy of your leads' contact information, enhancing the quality of your communications.
Q: What if a lead doesn't confirm their opt-in?
Consider setting up a reminder email or text message to be sent a few days after the initial request, gently reminding the lead to confirm their subscription.
Q: How can I check if the double opt-in process is working?
Test the process yourself by submitting the form and going through the opt-in steps. Ensure that all triggers and actions are functioning as expected.
