A Contact Engagement Score is a valuable tool for organisations to gauge the level of interaction and interest that a contact or lead has with their business. It is used to prioritise communication efforts, lead nurturing, and sales prospecting. Here's a breakdown of the components and purpose of a Contact Engagement Score:
By default, the score profile is in a draft state. However, once it is published, the score will be reflected for all the contacts. Publishing the score profile makes it active and applicable to all contacts or leads.
This feature allows users to customise the name and description of their score profiles to align them with their specific business needs and objectives. This customisation ensures the scoring system is tailored to the organisation's unique requirements.
Rule Customisation: Users can fine-tune and edit scoring rules as needed. This flexibility allows organisations to adapt their scoring system to changing circumstances or priorities.
Add or Subtract Points: The score builder feature provides control over the scoring rules. Organisations can create rules to either add or subtract points based on specific criteria, such as engagement level, behaviour, or other relevant factors. This allows for a granular assessment of contact engagement.
Saving Changes: Whenever a new rule is added or an existing rule is edited, it's important to save these changes to the score profile. This ensures that the scoring system reflects the latest criteria and rules.
In the conversations module, users can easily see the engagement scores associated with each contact. This visual representation allows for quick identification of contacts with the highest scores, indicating those with the most active engagement.
Users have the option to sort contacts based on their engagement scores. Sorting contacts this way helps prioritise high-priority leads and identifies contacts that may require more nurturing or follow-up.
The ability to filter contacts based on score ranges is a powerful segmentation tool. Users can group contacts with similar engagement levels, enabling targeted communication and marketing efforts. For example, contacts with high scores may be targeted for immediate sales outreach, while those with lower scores may benefit from additional nurturing campaigns.
In summary, a Contact Engagement Score is a dynamic metric that helps businesses assess and prioritise their interactions with contacts or leads. It is built on a foundation of customisable scoring profiles, and flexible rules, and provides visibility into contact scores for efficient sorting and filtering. This allows organisations to make informed decisions about their engagement strategies and allocate resources effectively based on contact engagement levels.
